Agency Work
Working in digital strategy and media relations for the past decade has given me the unique opportunity to merge my passions with meaningful work for companies across the beauty, imbibe, tourism, and tech industries. It’s especially rewarding to see how the strategic PR and media approaches my teams and I’ve developed come to life, driving visibility and growth for our clients.
My agency background has been invaluable in sharpening my ability to craft compelling narratives and execute high-impact online campaigns, bolstering my confidence in strategic decision-making. This fast-paced environment has not only elevated my interpersonal skills through consistent client engagement but also equipped me with a deep understanding of the ever-evolving digital landscape—allowing me to thrive at the intersection of communication and technology.
Some of the notable brands I’ve worked with include Pinterest, HYUNDAI Hope On Wheels, Tres Agaves, Neosensory, and Sally Beauty.
MARK LEVINSON
MARK LEVINSON
From October 2021 to January 2023, I served as Community Manager, Digital Strategist, and Copy Editor for Mark Levinson by Harman. In this role, I worked directly with the influencer and paid social teams—personally curating each season’s roster of influencers based on evolving brand objectives. I developed strategies to streamline campaigns and support the launch of the No. 5909 Headphone by Harman, elevating Mark Levinson’s social presence and fueling a 38% year-over-year follower increase.
Tres Agaves
As Social Media Strategist for Tres Agaves Tequila, I curated engaging user-generated content and developed sweepstakes campaigns to reward and strengthen the brand’s connection with its audience. In addition, I pitched and managed strategic influencer collaborations that aligned with the brand’s vision, further amplifying awareness and driving customer loyalty. I also served as a liaison between the client and creative team, ensuring in-house designs met strategic objectives while staying on-brand, relevant, and on-trend to optimize campaign performance. Above all, my focus was on cultivating a devoted community of tequila enthusiasts by celebrating their experiences and keeping the excitement around Tres Agaves alive.
I served as a Copywriter for Pinterest’s Twitter account during Fall 2022, leveraging trendjacking to create the most relevant shoppable Pinterest boards and amplify brand engagement. By closely monitoring all social platforms each day, my team and I identified the most “Pinterest-esque” trends to highlight the platform’s everyday uses and build a thriving community. I also curated weekly reports on emerging social media content, ensuring we stayed ahead of consumer interests and delivered fresh, on-brand messaging.
